The Company started because Jurgens Hanekom had a passion for cycling. The business has grown over the past few years into a leading supplier to cycling shops
When we are riding a bike, we connect with, laugh with, and uplift the lives of our customers - even if just for a few moments. Sure, it starts with a bike, but our work goes far beyond that. It's really about a bike connection.Tasha Wilson Definitive Bikes
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