The high number of cycle fatalities every year, especially in the months leading up to the Cape Argus Pick ‘n Pay Cycle Tour, led to the launch of a ‘Safe Cycling’ campaign in 2011 by the Pedal Power Association, and a demand of the Western Cape government to pass a law to separate cyclists and motorists by 1.5 meters, and more recently, the “a metre matters” campaign.
Definitive Bikes also subscribes to and promotes this awareness campaign (our vehicles are all branded with the “a metre matters” rule).
While cyclists project that motorists are at fault when there are cycling incidents, it is clear to see on Twitter that many motorists are annoyed at the disrespect shown by cyclists for the rules of the road, for riding two or more abreast, for riding in the middle of the lane without making space for motorists, for swearing at motorists daring to hoot at them, and for breaking many rules of the road.
While motorists may try to keep the distance of 1 meter, they are dependent on cyclists keeping to the left of the lane, so that they do not have to drive into oncoming traffic. The bumper stickers are designed for cycle-friendly motorists, who want to help by becoming safe cycling ambassadors.
The safe cycling awareness ride message has hit home to cyclists and motorists alike.
Cycle safe and drive safe – a metre matters!